Notes on trust.
Short, sharp reads on reputation, reviews, and how customers actually decide.
Reputation
Why your Trust Score matters more than your star rating
Stars are a single signal. Trust is the whole picture — and it's what customers actually buy from.
7 min readRead more
PlaybookThe 5-minute review request flow that 2× our reviews
The exact templates, timing windows, and channels that consistently outperform every other ask.
6 min readRead more
GrowthAudit before you advertise: a pre-launch reputation checklist
Don't pour paid traffic into a leaky reputation bucket. Run this checklist first.
8 min readRead more