How TrustScore Works
TrustScore analyzes public trust signals across the web to show how customers perceive you.
Every score is built from measurable reputation indicators customers already trust.
Customers decide faster than ever.
Before contacting your business, customers evaluate dozens of trust signals. They look at reviews, visit your website, compare competitors, check social media, and search your name online.
TrustScore brings those scattered signals together into one simple score.
- Reviews
- Website
- Competitors
- Social
- Search
The 8 trust signals we analyze
Each signal is weighted, scored, and combined into your final TrustScore.
Google Reviews
Review volume, recency, consistency, and overall rating.
Website Credibility
Design quality, professionalism, trust indicators, and usability.
Customer Sentiment
What customers are actually saying across public feedback.
Social Presence
Visibility, consistency, activity, and engagement.
Online Mentions
Press coverage, blogs, forums, and public discussion.
Domain Trust
Authority indicators, domain strength, and backlink quality.
Business Transparency
Contact information, policies, legitimacy, and accessibility.
Review Consistency
How trust signals align across platforms.
Turning signals into a score
TrustScore evaluates reputation signals across multiple categories and transforms them into a single score from 0 to 100. Higher scores indicate stronger trust signals and a stronger online reputation.
< 60
Needs Improvement
60 to 69
Fair
70 to 79
Good
80 to 89
Strong
90 to 100
Exceptional
What helps your score
Positive signals
- Strong reviews
- Consistent ratings
- Professional website
- Active social presence
- Business transparency
- Positive online mentions
- Accurate information
- Domain authority
What hurts your score
- Outdated websites
- Missing business information
- Poor review consistency
- Weak social presence
- Negative sentiment
- Reputation gaps
- Low online visibility
- Trust inconsistencies
What TrustScore does not use
We deliberately limit our inputs to what's already public. Nothing private, nothing paid, nothing personal.
Why businesses use TrustScore
Identify Reputation Gaps
See weaknesses customers notice before they impact growth.
Benchmark Competitors
Understand how your trust compares within your industry.
Improve Credibility
Receive actionable insights that strengthen customer confidence.
Ready to see your score?
Discover how customers perceive your business in under 30 seconds.
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